While attracting new clients is important, relationships built and nurtured over time is key for a long-term and prosperous salon/spa career.
Here are a few clienteling tips to put into practice:
Hostess with the Mostest
Treat your clients like welcomed guests in your home; give them a tour, take their coat, provide a beverage menu. (Adjust music volume/selection, temperature, and lighting if applicable.)
Create a drink menu for your client’s to have options and the freedom to choose a drink at their own leisure.
Learning about your client’s lifestyle is just as important as knowing their skin or hair type and conditions. Being able to recommend product regimen’s that are realistic are do-able in their daily life will not only build trust but also increase the connection. Write down notes about your client to help refresh your memory for their next appointment. Take photos. Record important dates like birthdays, anniversaries, and upcoming milestones and events.
Such a Tease
Whether the client is short on time, money, or is hesitant to try a new service, why not offer express services to give them a taste of all that you can do? It will increase your ticket sale (including retail) and give you the opportunity to cross-sell your services.
Informed service providers offer a better quality of work, experience higher salon sales, and gain more trust and respect. Attend classes and seek out online education to increase your knowledge and expertise. Consider focusing on one area to be known as the expert and authority on the modality/product/service.
Celebrate Good Vibes, Come on!
Celebrate your client's lives. Give sincere compliments and emit good vibrations.
Eye contact, smiles, friendly facial expressions all send positive messages to your client’s brain, releasing mood-enhancing enzymes and serotonin.