Your choice of music influences your salon profits.
There are numerous academic studies showing how background music strongly influences consumers’ behavior.
According to research conducted by MusicWorks, playing music in your salon has the ability to boost your business' profits. Nearly 80% of the 2000 research participants claimed that the music played in a salon is important to the atmosphere of an establishment. The Hairdressers Journal, in relation to the research, has stated that music can be just as important as interior design when it comes to creating your ideal salon atmosphere.
Things to consider:
Before turning on the Madonna Pandora station, ask yourself the following questions, courtesy of PRS for Music.
1. Is the music right for my brand? The music you play says a lot about who you are. There is nothing wrong with playing chart tracks if that works for your business, but it will tend to make you sound like the rest of the crowd.
2. Is it right for my audience? Inappropriate music will annoy people. Playing loud rock music will probably alienate older customers, but might be right for younger gig goers. Likewise, classical or downtempo music might be perfect for those looking for a relaxing spa-like salon experience. However, it could be a complete turn-off for switched-on 20-somethings who love the latest sounds.
You need to think about your audience’s tastes, age range, and the local population you operate in. If your crowd is a broad mix, consider carefully curating eclectic playlists with music that works for everyone but put them together carefully so they are not too disjointed or random.
3. Is it right for the time of day? We all feel different during different parts of the day and on different days of the week. So think about how you want your salon to sound in the morning, during the day, and towards the end of the day. People are unlikely to want busy, dense music first thing in the morning. Instead consider using light, airy, uplifting music that is not too attention grabbing — this could make people feel relaxed and be an easier way to start the day. Towards the end of the day from around 3.30pm/4pm people’s energy and concentration often starts to flag so music with a little bit more energy might work well.
Different days of the week might need a different mood too. For example, you could create a ‘weekend starts here’ playlist.
Speaking of Playlists...
Or the following Pandora Stations:
Prince (Funk / Pop)
Eric Church (Country)
Duran Duran (80s)
Jazzanova (Smooth Jazz)
Bob Marley (Reggae)
Beyonce (R&B / Hip Hop)
Arcade Fire (Indie Rock)
Thievory Corporation (Dub /Electronica)
Adele (Soul / Pop)